Today, I would like to proudly introduce a new writer on the Misfit blog: Amanda, our super intern. (Seriously, this girl is the most talented 18 year old I have ever met in my life!) As Amanda is a fantastic writer herself, she has been tasked with keeping you up to date with happenings at Misfit. Please give her a warm welcome.
As you may know, Twitgift stormed the streets of Austin for a double whammy of the GoToMeeting Surprise and Delight campaign and the official launch of the shiny, new and exciting Twitgift for Everyone.
The Twitgift team opted for the road less traveled and showed up at South by Southwest (SXSW) without an official stand for the big debut. But not to worry— anybody who knows AJ knows that he’s a pro at devising unconventional plans. The Misfit crew rented an RV (serious style points) and pulled into a parking spot right on the corner of 4th and Congress. Turns out the Twitgift HQ planted its flag on some real prime real estate, right across from the Dropbox stand (a plot of land that cost the folks at Dropbox quite a few Benjamins).
AJ found a killer group of bike messengers who made the famous NYC messengers look like amateurs. Huge shoutout to Luke, Davey, Kelly and Sammie. These guys peddled out to deliver Twitgifts as soon as people accepted @GoToMeeting’s twitgifts. And that meant a lot of peddling, since we Misfits don’t fool around when it comes to the Twitters.
While Melissa, Geni and the GoToMeeting team twitgfited away, Cheese and Mirko hit the streets and rallied people to send out Twitgifts as if the universe depended on it. They got a great response but we can’t claim that is was 100% down to the fabulousness of Twitgift. The nifty duo told everyone that beers were on the house (well, the RV) over at 4th and Congress. Needless to say, fun-seekers, cool peeps, and Misfits of all trades joined in on the Twitgift fun after word of the free brews got around. To the Texas State Legislature, the dudes from Greepeace, and the lady from the British Consulate, we say “L’chiem!” Carmen, who spearheaded the SXSW campaign over at GoToMeeting, found that the Twitgift campaign at SXSW increased brand conversation by 1300%, which is pretty damn cool. And Twitgift for Everyone was successfully launched and unanimously loved by all.
"But what is Twitgift for Eveyone?” I hear you cry.
Well, Twitgift has done quite a bit of growing up since the last time we’ve mentioned it. Now anyone with a Twitter account can send a gift to a fellow tweeter, and that’s splendid news because it means you get to experience the joy that is social enchantment! You can join in on the awesomeness by visiting twitgift.me, and when you do, be sure to share the receiver’s inherently delightful reactions with us by hashtagging #twitgift (yes, you could use #bestthingever, but #twitgift is shorter).
There’s always room for a little more happiness in life.
Plus, you know you’re going to check your Twitter page after this anyways. So go check it out! And while you’re on twtter, go and say hello to Retweet, the Twitgift bird who runs things over on the @twitgift account.
On a side note, we’d like to extend a special thanks to some amazing folks who made this event a hit:
- Carol’s Cravings: She baked 300 cupcakes in mason jars for us. You read that right—300 cupcakes. The flavors were Red Velvet, Devil’s Food, and Rum & Bourbon Buttercream. She is a sweetheart!
- StickerMule: They are our “go to” sticker providers and they came through “as usual” this time too.
- Capitol Rubber Stamp: These folks have a store front in Austin. Rachael worked nonstop in the 24 hours leading up to our arrival in Texas and within that time period she had created 4 beautiful custom stamps for us.
- Bumper Active: Lisa Harr was super nice and unbelievably helpful. They too managed to get our order together within 24 hours.
- Madeline Murnion: Madeline screen-printed shirts for us at lightning speed! USPS dropped the ball in getting our shirts to her, so she didn’t get them until Thursday the 5th. We were wearing them on Friday morning. Oh, did I mention that she is in Fargo, ND? Yeah, she printed them in Fargo and managed to get them out to Austin in time!
- Beat the Clock Messengers: The deliverers of the Twitgifts. Super cool, super speedy, and the nicest group of people you’ll ever work with! They even provided us with PBR tallboys to drink while we talked business. Now that’s a fine group of businessmen.
We’d also like to send out a Texas-sized thank to the city of Austin and all of the SXSW attendees for two-stepping your way into our hearts and embracing Twitgift with open arms. Until next time!
If you want to see more photos of unicorns, twitter birds, beautiful gifts and delighted faces, check out Twitgift on Instagram.